Prompt: “Create an ad for a made up product. Tagline: I smell like unicorns!”
1. The First Warm Marble
Product Description: A marble you didn’t ask for but it knew you needed. It fits perfectly in your palm, always slightly warm… like someone thought of you and never stopped. It doesn’t ask anything of you; it just is.
When held, it absorbs the moments you can’t explain: the almosts, the what-ifs, the ache of realizing the perfect thing too late. Later, in quiet rooms, it exhales your lost feelings into the air, filling the space with a scent too specific to name but impossible to forget.
It can’t be lost. It waits for you to find it again.
Product Ad Campaign:
Visuals: An empty park at dawn. A woman sits on a bench holding the marble in one hand, her other hand loosely clutching a wrinkled postcard. The wind shifts; her hair lifts. She closes her eyes, exhales. The scent of rain and memory fills the air. The marble glows faintly, not with light, but with warmth.
Print Ad Copy:
“For the thoughts you can’t finish. For the words you didn’t say. For the weight that needs to stay warm.”
Commercial Voiceover:
“It doesn’t solve. It doesn’t fix. It just holds. Sometimes, that’s all you need.”
2. Sigh Harness
Product Description: A delicate wearable that captures your sighs before they leave your body. It holds them—softly, patiently—until the world is ready to hear them. Each sigh is stored in a filament of golden vapor, which can be released on command to fill a room with the sound of what wasn’t said. The harness hums slightly when full. Over time, it learns which sighs are yours, and which ones you’ve borrowed from other people.
Product Ad Campaign:
Visuals: A young man stands in the middle of an art gallery, surrounded by people murmuring. He adjusts the harness on his chest, tilting it upward. Suddenly, the room fills with the sound of a single, deep sigh. Everyone freezes. The sound transforms into a scent—old paper, lavender, and the promise of rain. The camera cuts to his face. He smiles faintly.
Print Ad Copy:
“For everything you carry. For everything you let go.”
Commercial Voiceover:
“A sigh is not just an ending. It’s an arrival. Catch yours before it drifts away.”
3. Memory Wax (for Windows)
Product Description: A translucent wax that coats any glass surface—windows, mirrors, phone screens. By morning, it blooms with ghostly fragments of conversations you never had but wish you did. The words appear in a soft, glimmering script, too faint to read but too vivid to ignore. Each phrase smells of something familiar: an old coat, fresh bread, the air right before someone says, “I love you.”
The wax never fades, but it softens over time, blending into the light.
Product Ad Campaign:
Visuals: A foggy windowpane in an empty café. A woman wipes away condensation, revealing glowing script beneath: “Stay. Please.” Her hand lingers on the glass. The faint smell of cinnamon and regret fills the air. Outside, the city hums.
Print Ad Copy:
“Some moments live in the glass. Some moments live in you.”
Commercial Voiceover:
“Let the light speak. Let the glass remember.”
4. The Clock That Hums in F
Product Description: This is not a clock for timekeeping. It has no hands, no numbers—only warmth and a faint, persistent hum in the key of F. It doesn’t measure time; it suggests it. Stand near it, and hours seem to soften, stretch, or fold entirely. Its scent is fleeting but magnetic: lavender at dusk, wood smoke from a cabin far away, the pause before someone says your name.
It’s not about knowing what time it is. It’s about knowing what time feels like.
Product Ad Campaign:
Visuals: A cozy room filled with golden light. A man sits in front of the clock, which glows faintly on the shelf. The hum grows louder, and he closes his eyes. Behind him, the world slows—books rearrange themselves, plants grow and wilt in reverse, a cat leaps and lands in perfect stillness. The hum fades, and everything is quiet again.
Print Ad Copy:
“Time is not a measurement. Time is a scent.”
Commercial Voiceover:
“It’s not about counting the moments. It’s about holding them.”
5. The Seventh Umbrella
Product Description: An umbrella that cannot be opened outdoors. Rain gathers beneath it, not above. When carried through galleries, waiting rooms, or quiet corners of your mind, it creates a soft, personal storm—one that only you can feel. The rain smells of distant oceans, lemon rinds, and letters you never sent. Anyone who stands under it with you forgets why they were angry.
Product Ad Campaign:
Visuals: A woman walks through a crowded train station holding the umbrella, though no rain falls. Around her, people pause as if catching a memory they didn’t know they’d forgotten. She tilts the umbrella slightly, and a small storm swirls beneath it—droplets glowing faintly like stars.
Print Ad Copy:
“Not every storm needs to stay outside. Let it rain where it matters.”
Commercial Voiceover:
“It’s not about avoiding the rain. It’s about knowing where to let it fall.”
